Media Studies Blog

Our third target audience research film my group and I studied was Before I Fall .  Directed by Russo-Young based on the book, they often state that the movie is based on the best selling novel on the posters. We chose Before I Fall because it is also another recent movie so the way we advertise it would be similar. Also we chose it because it does have the same age range we want our film to be targeted towards. The film is about a high school girl whose days keep repeating over and over again with the same things. It has mystery aspects and drama however also that teen aspect I want to create with my groups film. Before I Fall was produced by a YouTube originated company therefore many of their advertisements were shown over YouTube and sponsored trailers where shown before many YouTube videos as the 30 second ads. Also another good way the premiered the movie was through many YouTubers going to red carpet events for the movie. And the famous people who were invited posted all abo...

The second film my group and I analyzed to compare to our film is, Paper Towns . It is a more recent teen film that came out in 2015. We chose this because it has a similar target age as our film due to similar movie plots. The plot of Paper Towns and my film are both about high school life and relationships. A way that Paper Towns got more attention and recognition was due to who they hired as actors. One of the main characters who the film is mostly about is the actress and model Cara Delevingne. Her being in the film got it more attention because she is very well known with over 41 million followers on Instagram. When the film was premiering she posted a lot about it as advertisements of the film and trailers. Also the main character played by Natt Wolf promoted Paper Towns with an interview on Jimmy Kimmel. These were all tactics they used as ads. Also they targeted the film towards teenagers so they had many ads of trailers all over television and social media. Another one of the ...