Superbowl Advertisements
The first Superbowl commercial we watched was the touchdown NFL one. It as a target audience of older 30s women and men, specifically women because they used men dancing to an iconic dirty dancing scene which was intended to attract the female audience watching the Superbowl. They also used humor in general to attract a wide range of people. And they used well know players like Eli Manning to attract older people and Odell Beckham to attract a younger demographic. In general the target age range was 16-55. I might incorporate some of these techniques in my advertisements through making the film interesting towards all genders but I will mainly direct it at teenagers. Also try to incorporate some humor into the trailer commercials. The second Advertisement we watched was the Winter Olympics ad starring Lindsey Vohn. They targeted this at a female audience but also parents of aspiring athletes. This is because they used emotion to make it appeal to views. And it also was an e...