Distribution Research - 2

The first film I did digital distribution research on was The Fault of Our Stars. I chose this because it has a very similar if not same target audience as my film hence it being a teen drama. It was released in 2014 so it is relatively new.  The film had  a extremely good social media campaign and was called a "social media supernova". Said by George Dewy who is Fox's senior vice president of digital marketing,  “I think the combination of the passion that pre-existed the movie with the decision to involve fans every single step of the way is why you see so much conversation about The Fault in Our Stars now.”. This shows how targeting the fans on social media worked for them.
This was because production company Fox successfully marketed it to fans of the prior published book. It was released in June 2014, some say the release date also had to do with the movies huge success. The Fault In Our Stars benefited from its source material and the fan base that came with it. The fault in Our Stars also only had a 16 million budget yet made $124 million at the box office, $48 million of that was earned in its opening weekend. Then the film made another $174 million+ , bringing the total over the $300 million mark. They released it to theaters and 90 days later VOD. The way this film ways digitally distributed really worked well for them.